Globalization has changed the way businesses position their products. It has become competitive in the world due to the threat of foreign products taking away their market shares. Thus, the shoe industry in the Philippines has started changing the way they make their shoes. The designs and quality are the primary factor that shoes would sell in the market. But you will notice as you go about your normal day of shopping that the shoes made in the Philippines are indeed very competitive.
Another problem is how to compete with the much lower price of Chinese goods. Hence, you will not only think of quality and designs but also how to compete with products coming from China and other countries also.
But the problem was already addressed by the shoe manufacturers in the Philippines. As you can see their designs and quality are getting better making more Filipinos patronize their own products. The price is also reasonable just enough for everyone’s budget. There are many local products that have been a hit with the customers like:
Janilyn – very beautiful, sexy and fashionable shoes
Hotwinds – quite an amazing collection of shoes
Rusty Lopez – function meets style
There is a problem with the shoe industry in the Philippines but it can be help if the Filipino consumers will continue to patronize locally made shoes and other products.
Brian Tenorio
Philippines is blessed with many talented people like Brian Tenorio. Brian is an upcoming shoe designer that breaks new grounds in shoe designing. He is first and foremost an entrepreneur that creates beautiful shoes that can compete in the global market like Europe and America. Besides, he is also one of the finalists of the Jaycees search for the most creative young entrepreneurs in the world.
His company is called “Tenorio Manila” where he serves as the creative director, designer, sales and marketing supervisor, and public relations officers to this new shoe company. His shoes are of designer qualities that Filipino can be proud of wherever they are in the world. He aims to produce the most beautiful pairs of shoes made by the finest shoemakers in the Philippines. Since, Marikina has always been known as the shoe capital in the Philippines, so Brian is capitalizing on this fact at the same time adding his unique designs in order to be competitive in the global market.
His company the Tenorio Manila is the youngest exhibiting company in the 2005 GDS Dusseldorf Shoe Fair in Germany alongside many big international designer labels. His main focus is to launch a new shoe image to the world with a Filipino touch but at the same time with universal style and scheme. Examples of these concepts are the following:
“Tilapia” – this is a man shoe made in leather flaps but cut like a scales
“Sabungeros” – a design that is inspired by a Filipino favourite pastime: the cockfighting.
These are just some of Brian’s designs that capture the Filipino shoe lover’s taste as well as its global clientèle.
Related Brian Tenorio Websites: http://www.tenoriomanila.com
Rusty Lopez
Rusty Lopez has been in business since 1977 with its first brand name “Centropelle”. Today, it has grown into a big shoe business industry, enjoying a high market share among its local customers. Its shoes are practical, functional, durable and fashionable. Its clientèle range from students, young professionals, mothers and just about anyone who has been a follower of the Rusty Lopez brand.
The people behind Rusty Lopez are the couple Lolito and Lily Lopez. Lolito is in charge of the financial aspect and marketing of the business while his wife is in charge of purchasing and designing. To date, their small shoe industries have gotten bigger to include three brand names which are Rusty Lopez, Centropelle and Russ. Its success was based on their market positioning which offers one of the best shoes in the Philippine market today.
Related Brian Tenorio Websites: http://www.rustylopez.com
Pictures of Brian Tenorio shoes:
http://www.rustylopez.com/subcategories.php?categorycode=2
http://www.rustylopez.com/subcategories.php?categorycode=1
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